CLIENT: Seneca Resources – A National Fuel Company
PROJECT: This vinyl billboard was designed to appear along Interstate 80.
DESIGN: With a number of headlines provided by a copywriter, I chose “American Energy. American Jobs.” My task, as often is the case with outdoor, was to take four elements – the photo, headline, website and logo – and create a simple, yet organized layout that could be easily read and understood in just a few seconds. I provided a number of layout options and my recommendation was selected for production.
