CLIENT: Marquette Savings Bank
PROJECT: Every year Marquette releases a progress report to recap the accomplishments of the previous year and provide financials to retail and business banking customers. The 2015 progress report followed the debut of a new Marquette TV commercial that opens with, “There is a new word in banking.”
DESIGN: As revealed in the introduction spread, Mpowered is that new word in banking. The rest of the piece uses testimonials and large words to carry through the theme. Flaps on each inside spread unfold to present the branch managers and business bankers by name and photo.
