CLIENT: Infrastructure Engineering Inc. (a civil engineering company headquartered in Chicago)
PROJECT: A complete rebranding based on interviews with the team.
DESIGN: Extensive discovery revealed IEI as creative problem solver in the civil engineering space. We often use INGENUITY as a way to express that idea in a headline or tagline. However, IEI’s brand is more than just a term. We highlight IEI’s creative solutions in all of the materials we create. Over the years, I’ve built a solid brand style using iconography, corporate and contemporary color palettes, and new fonts – all of which have been documented in the company styleguide.
